Beer Canada is proud to be the main funding partner for the Change the Conversation program. While Beer Canada and its members have a number of existing campaigns and initiatives designed to educate and provide alternative methods of transportation, such as Molson Coors’ 1-888-TAXIGUY campaign, or Labatt’s Make a Plan campaign, the Brewers jumped at the opportunity to partner with this informative, knowledge-based campaign.
Some of the key responsible drinking initiatives sponsored by Beer Canada include:
- Motherisk’s Helpline. Motherisk is a national bilingual toll-free phone line for expecting mothers and women who want more information about pregnancy. Alcohol use is one of the main topics discussed by the counselors with the hundreds of women and their health care providers every day. The number for the Motherisk helpline is 1-877-FAS-INFO (1-877-327-4636).
- Fetal Alcohol Canadian Expertise (FACE) Research Roundtable. The FACE Roundtable, held annually provides an opportunity for researchers, clinicians, front-line workers, government and industry representatives to discuss the latest findings in the field.
- The Canadian Foundation on Fetal Alcohol Research (CFFAR). In 2007, Beer Canada announced that they would support the creation of the foundation by providing $1 Million over 5 years to fund research projects in the study of Fetal Alcohol Spectrum Disorder.
- ABRMF/The Foundation for Alcohol Research. Beer Canada is a key funder of ABMRF/The Foundation for Alcohol Research. Part of the Foundation’s mission is to fund innovative, high quality research, to achieve a better understanding of the effects of alcohol on the health and behaviour of individuals.
Beer Canada is also a partner with the Centre for Responsible Drinking, a national source of information on alcohol-related matters, including drinking and driving. The Centre hosts events which foster discussion around some key aspects of alcohol consumption.
Additional printed materials made possible with grant monies provided by the Government of Ontario.