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FOR IMMEDIATE RELEASE

Media Advisory - Photo Opportunity - Launch of the SPEAK YOUR MIND! Youth Video PSA Contest

 Ottawa, June 21, 2011 /CNW/- Come join the Traffic Injury Research Foundation (TIRF), arrive alive DRIVE SOBER and Young Drivers of Canadaas they launch  SPEAK YOUR MIND!, a youth video PSA Contest on impaired driving geared to youth across Canada aged 15-25.

The video contest is a part of Change the Conversation, a national education program to reduce impaired driving launched in November 2010. The goal of the video contest is to engage Canada’s youth in the conversation on reducing impaired driving on Canada’s roads. Winning videos will be turned into radio and TV PSAs and distributed to radio stations and television stations across Canada. 

We will also be celebrating the release of new Change the Conversation program materials (PSAs and flash cards) as well as a teaser of the upcoming release of the 2010 Road Safety Monitor: Youth Drinking and Driving in Canada.

What:    Speak YOUR MIND! Youth Video PSA Contest Launch

Where:  Bank of Montreal, 68th Floor, York Room, First Canadian Place, 100 King Street West, Toronto, ON

When:   Wednesday June 22, 2011, 1:30 p.m. – 2:00 p.m.

Who:     Robyn Robertson, President & CEO, Traffic Injury Research Foundation
               Peter Christianson, President, Young Drivers of Canada
               Bill Grodzinski, Chief Superintendent, Ontario Provincial Police

For further information on the program, visit www.changetheconversation.ca.

For further information:

Media Contact

Sara Oglestone
Manager, Marketing & Communications
Traffic Injury Research Foundation (TIRF)
Office (613) 238-5235 ext. 304
Mobile (613) 851-8357
sarao@tirf.ca

Suzanne Vukosavljevic
Director of Public Relations
Young Drivers of Canada
Office (905) 529-5501 ext. 229
SVukosavljevic@YoungDrivers.com

 

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