LCBO stores raise funds for Traffic Injury Research Foundation

OTTAWA, May 22, 2014 /CNW/  - Starting May 25, the public can help support Traffic Injury Research Foundation (TIRF) by making a donation at any of the more than 635 LCBO stores throughout Ontario. Donation boxes for TIRF will be displayed at LCBO checkout counters until June 21.

For more than 50 years, TIRF has been the leading resource for evidence-based research and expertise on road safety in Canada. Support from the public and organizations like the LCBO enables TIRF to provide its educational resources and publications to governments, health and justice professionals, community groups and schools at no cost. It also allows TIRF researchers the opportunity to speak to and work with law enforcement, health practitioners, community organizations and media in Canada to help strengthen road safety programs.

“We appreciate the support we receive from LCBO, its employees and especially its customers,” says TIRF President & CEO Robyn Robertson. “LCBO’s province-wide store network and supportive staff enable us to raise significant funds and increase public awareness of our charity’s work on road safety in Ontario and throughout the country.”

“LCBO is pleased to partner with Traffic Injury Research Foundation and support a variety of worthy causes throughout the year,” says LCBO President & CEO Bob Peter. “The generous support from LCBO customers and staff helps these charitable organizations make a meaningful difference in the lives of individuals and communities across Ontario.”

TIRF is one of 28 provincial and numerous local charities that will benefit from LCBO’s province-wide donation box program in 2014. In 2012, LCBO raised a total of more than $6.6 million for charities through special programs and initiatives, of which $6.1 million was raised through in-store fundraising. In addition, LCBO’s annual dividend transfer to the Ontario government, which totaled $1.7 billion in fiscal 2012-13, excluding taxes, supports a wide range of important government programs, services and priorities, including health care and education.

Traffic Injury Research Foundation thanks the public for its support when shopping at their local LCBO store from May 25 to June 21, 2014.

Media Contacts:

Stephanie Petroff
LCBO Senior Communications Consultant
Tel: 416 864-6792;

For more information, please contact:

Manager, Marketing and Communications

613-238-5235 (office)
1-877-238-5235 (toll-free)
1-613-238-5292 (fax)


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