Media Advisory Photo-Op - Change the Conversation Program Launch

OTTAWA, November 16, 2010 - The Traffic Injury Research Foundation (TIRF) will host an Open House to launch the new national education program to reduce impaired driving, Change the Conversation, on Wednesday, November 17th in Ottawa, Ontario.  

Opening remarks will be delivered by TIRF President, Robyn Robertson, and arrive alive DRIVE SOBER Executive Director, Anne Leonard.  

During the Open House participants will be able to experience driving while impaired using drunk goggles and driving simulator, participate in a field sobriety test with a police officer, and learn how an interlock device is used.  

What:   Change the Conversation Program Launch  

Who:    Robyn Robertson, President & CEO, Traffic Injury Research Foundation, Anne Leonard, Executive Director, arrive alive DRIVE SOBER
When: Wednesday November 17th (2 p.m. to 5 p.m.)            

Opening Remarks 2:00 p.m.            

Demonstrations 2:30 p.m.
Where: Acart Building 171 Nepean St. Suite 200 Ottawa, Ontario K2P 0B4  

About the Program

Change the Conversation, a national education program on impaired driving in Canada, was created by a partnership between the Traffic Injury Research Foundation, arrive alive DRIVE SOBER and the Student Life Education Company. Its goals are to share the facts about impaired driving with the public and interested professionals and to create a positive forum for individuals to share their experiences and the reasons behind why they’ve chosen not to drink and drive. The program includes PSAs, fact sheets, posters/brochures and other resources that agencies can use to target the problem and promote solutions. The program website is designed as an information resource that communities, educators and parents can rely upon to raise awareness about the problem and how it can be addressed. 

For more information, please contact:

Manager, Marketing and Communications

613-238-5235 (office)
1-877-238-5235 (toll-free)
1-613-238-5292 (fax)


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